Sometimes marketers can get stuck in a rut! It can be hard to come up with new ways to market your business especially after you have already created some great pieces of content. We are here today to help you plan your content anew. Because at Bankable, we want to help you!
What is good content?
First, we should ask the question “what is good content?” Sometimes, we can think a picture we take on our phone is not good enough or we need some high-quality content that was produced by a professional filmmaker/photographer/etc., but that is not the case! Yes, high-quality productions are great and refreshing, but it’s not always appropriate. Good content is what you can bring to the table for your audience with the resources you have. Here are some examples of good content from some of our clients as well as us:
These examples are very doable! All it requires is a little bit of time.
One Piece of High-Quality Content
Now, let’s say that you did hire someone to produce a great video of one of your business offerings. It’s beautiful. You love it, but you don’t know what to do with it. We have definitely been there before. Here are a few tips that could help you get the most bang for your buck on that one piece of content:
Share it on all of your social media platforms: This should be a no-brainer, but if you have more than one platform, publish it everywhere!
Strategize what your demographic would think of this content: You can start brainstorming where this content fits best. If you have a niche demographic on one platform and not the other, focus your content on them.
EX: You own a coffee shop, and you have a cool video showcasing different types of coffee and how they are ethically sourced. On Instagram, you have a young audience that cares deeply about how your coffee is made. So, you want to hype up the video as a behind the scenes moment. On the other hand, your Facebook page is filled with people who care about the environment. On your Facebook page, you would want to discuss how your business also cares about the environment. This can be done using the same video, but just switching up the context that surrounds it ie. the caption of a post.
Break up your content: You don’t have to post all of a video or all of a photo session. Break them up! If in a video you talk about multiple things about your business, you can choose which part you want to show now and which part you want to share later.
Reuse, Reuse, Reuse: Don’t let one piece of content die! You work too hard to let that happen. You can always wait a little bit, maybe a few months, and then repost it again. It might seem strange to keep pushing the same content, but the likelihood that someone will notice is not high in the beginning. With the way algorithms are now, it should be pushed in front of a new audience or a new portion of your following each time.
These are just a few tips and tricks when working on content. Sometimes it can look like a scary beast, but it is worth it when you start to see the results you want. This can only happen if you continue to push through the social media void.
Let us know if you have any questions or if you want to meet with someone on our Growth Ready team to discuss how we can help you with your social media presence by emailing us at marketingadmin@bankable.org.
